An Instagram account with a large following can increase the visibility of your business. It can also establish you as a credible and trustworthy brand.
Growing your account can take time and effort. But is it worth it? Let’s explore why.
It’s a social media platform
Instagram is a popular social media platform that allows users to share photos and videos. The app also lets users follow other users and interact with their content through likes, comments, and saved posts.
The app is designed to be used on mobile devices, and it is available for both iOS and Android. The service was launched in October 2010 as an iPhone-only application, and it was acquired by Meta (then Facebook) in April 2012.
A business or brand’s follower count on Instagram is essential because it can give the impression that the company is more credible and trustworthy and can grow your Instagram account. In addition, a large following can help a business attract new customers and increase sales. To grow an Instagram account, it is essential to post quality content regularly and use hashtags effectively. A tool such as Hopper HQ can help businesses automate their posting process and save time. This will allow them to focus on creating engaging content and interacting with their followers.
It’s a marketing tool
Instagram is a powerful marketing tool that can be used to drive awareness and sales. By growing an engaged audience, businesses can expand their reach and leverage Instagram’s algorithm to boost engagement on their posts.
The key to successful Instagram marketing is understanding your target audience and creating content that speaks to them. This can be done by monitoring competitors’ content and how their followers engage with those posts.
It’s also essential to avoid buying followers, as Instagram is cracking down on this practice. This can hurt your reputation, and it’s against the platform’s terms of service.
Another way to drive growth is by cross-promoting your Instagram account on other platforms, like TikTok. Fashion label ANINE BING has successfully used this strategy to grow its following and increase brand recognition. By using a unique hashtag and linking their Instagram account to their TikTok, they can attract a new audience and encourage repeat engagement.
It’s a community
At its core, growing your Instagram account is about increasing your reach. But it’s more than just a number – a community that engages with you, shares your content, and supports your business goals.
It’s also an opportunity to build customer loyalty, especially when you create authentic and meaningful content. For example, fitness influencer Jenna Kutcher makes a thriving community by being raw and honest about topics her followers care about. She addresses issues such as body image and motherhood, a great way to make her audience feel connected and understood.
However, it’s important to note that you should never buy followers. Not only does this look fake and untrustworthy, but it can also negatively affect your engagement and cause you to get banned by Instagram. It’s better to grow your audience organically, which will take time but is worth the investment in the long run. Plus, your followers will appreciate that you’re genuine and are interested in them.
It’s a place to connect
A growing Instagram audience is vital to connect with your customers. By having more followers, you can build trust and authority on the platform and make it easier to reach your business goals.
To grow your following, focusing on quality rather than quantity is crucial. It would help if you post interesting, relevant photos consistently. Also, ensure that your content is engaging and follows your brand voice.
Additionally, it’s essential to be active on the platform by responding to your followers and commenting on other posts. This conveys that you care about your customers and can lead to potential sales or engagements.
Finally, finding a profitable niche and sticking to it is essential. This will help you grow your following quickly and allow Instagram to recommend your content to non-followers. Avoid buying fake followers, as this is against Instagram’s community guidelines and can damage your reputation.
