Live shopping is a new way for brands to connect with their audience. It’s an exciting opportunity that can provide long-term results for brands who invest in it.
Whether it’s one-to-one personal shopping or a livestream event with multiple shoppers, it pays to take the time to promote live events in advance. Follow these tips to optimize your live streaming experience:
Promote Your Stream in Advance
Getting people excited about your livestream is one of the best ways to boost engagement levels and encourage your audience to stay tuned in. Start by promoting your stream through social media with engaging and vibrant graphics, like banners, overlays, and lower-thirds that showcase branding. Then, optimize the description with essential keywords to help viewers find your video in search results. Also, consider paid promotion through social ads to amplify your reach. Finally, share your upcoming video with your email list to inform them.
Use the Checkout Feature
Regarding the checkout stage, shoppers are often on the edge of giving up or completing their purchase. Hesitation here is one of the biggest reasons cart abandonment rates are so high.
To help shoppers overcome hesitation, making their experience as simple and efficient as possible is essential. Ideally, they should be able to add products from multiple categories without returning to their shopping cart.
Another way to reduce friction is by making it easy for shoppers to verify their orders, ensuring that they’re purchasing the correct items—for example, the nutrition marketplace The Feed allows customers to confirm their order in a few clicks.
You can also improve cart conversion by displaying discounts or money-back guarantees your company offers. As shown by apparel brand 5.11 Tactical, this can entice buyers to complete their purchases before the offer expires. This is a quick and effective way to motivate shoppers and increase your conversion rate! Are you interested in learning more about optimizing your live shopping experience?
Create a Fun & Interactive Experience
To make your live shopping stream successful, you must create an experience your audience will want to interact with. This means creating an event that will appeal to your target market’s interests and ensuring a fun and engaging experience.
One way to do this is by offering a unique offer during your livestream. This could be a discount code, free shipping on certain purchases, a limited-edition product, or something else entirely. This is a great way to encourage customers to engage with your brand and drive additional sales.
Also, be sure to promote your live event before it begins. This will ensure that as many people as possible can watch your livestream. It would help to do this through social media and your website. You can also send out text notifications about five minutes before the live event starts to remind viewers that it is happening. This is especially helpful if you plan to host a live shopping event during a busy time, such as on a Friday.
Don’t Be Afraid to Ask Questions
In a live shopping stream, your audience can ask you questions in real-time. This is an excellent opportunity to give them the answers they need to decide whether or not your product is right for them. In addition, it is also a perfect way to build a relationship with your prospects and build trust.
Millennial and Gen Z audiences are particularly drawn to live commerce and influencer product recommendations. They want to interact with brands that care about them and understand their needs. This type of two-way interaction is possible through live-streaming shopping experiences like those offered by Going.
For example, HeftyBerry generated over $50,000 in sales through their livestream, showcasing handmade wreaths and interior decorations. This authenticity-focused approach helped them attract more viewers and encourage a higher conversion rate. When you host a live shopping experience, try to remind your audience of the benefits they will get if they buy from you during natural breaks in the broadcast. This will help you reduce cart abandonment and increase your sales.
Be Specific
With dwindling attention spans, customers want more brand connections and a personalized experience. Live shopping can offer these and much more, and with the right marketing strategy, it can boost conversion rates and brand recall.
When using a live stream to sell products, be sure to use a video production tool that allows you to share links to featured items. This makes it easier for viewers to buy your products and increases sales.
Also, if you’re selling new products that aren’t quite popular yet, use your live-streaming events to promote them. This can help viewers feel like they’re getting ahead of the curve by being among the first to purchase the product and will encourage them to spread the word.
NTWRK, a video commerce network allowing people and brands to sell their goods, recently saw a celebrity jeweler sell $120,000 of gold-colored vacuum sealers in just five seconds! This virality can profoundly impact sales, an opportunity you should take advantage of.
