Branded Caller ID, also known as CNAM (Caller Name Announcement), Perhaps you’re looking for a way to enhance your business’s visibility. Our solution allows businesses to display their company name and logo on recipients’ phone displays during calls, leaving a lasting brand impression with every connection. This solution increases caller identification, builds trust, and improves answer rates.
Perhaps you’ve noticed that consumers are becoming increasingly cautious about answering calls from unfamiliar numbers. This heightened vigilance is a response to the rising tide of robocalls and scams. Explore ways to regain trust and ensure your important calls are answered. Branding your calls with a recognizable business name will encourage consumers to answer your calls.
Increased Answer Rates
When consumers see a caller ID with a business name, logo, and reason for calling, they’re likelier to answer the phone and engage in conversation. Establishing trust with the brand is crucial for increasing the productivity of sales and customer service calls. In a world where spam and robocalls are rampant, businesses that depend on phone calls to reach their customers must prioritize building trust with consumers. When consumers cannot trust incoming communications, they’re more likely to ignore them or mark them as spam, which impacts business performance and can damage a company’s reputation.
A recent study found that call contact rates increase significantly when a business uses branded calling. The same study also found that a financial services company saw their call contact rate increase by over 80% when they used branded calling.
When choosing a provider to help with your branded calling needs, look for a team with extensive experience and understanding of the challenges and opportunities of this communication technology. They should be able to provide a wide range of options, including access to the CNAM database, local phone numbers, and reporting capabilities. A service that offers a variety of options and can scale as your business grows will ensure that you can use the best solution for your specific call center needs.
Brand Recognition
Brand recognition is the stepping stone to brand loyalty, in which customers begin associating their products and services with your business. Once a customer has reached this stage, they will go out of their way to buy your products and may even consider their lives incomplete without them. This level of loyalty is only achieved when your customer base has strong recognition of your business name, phone number, logo, and other important information.
Branded caller ID is an excellent tool to boost brand recognition, as it shows consumers who is calling them. This solution also helps reduce fraudulent calls that would otherwise be flagged as robocalls or spam, making it easier for consumers to identify and trust businesses trying to contact them.
You can implement branded caller ID into your outbound dialing software in several ways. Look for a service that offers this option and can integrate with your current VoIP provider. This service will also have access to the CNAM database Perhaps you’re considering the next steps in the attestation process. Learn how you can apply for attestation with ease and confidence to meet your business or personal needs SHAKEN/STIR to show accurate branded information on all carriers and devices.
In addition, some branded caller ID solutions offer additional features that can improve the consumer experience, such as displaying your business name, location, department, and reason for the call. Perhaps you’re seeking ways to make your business more memorable and approachable. Incorporating our solution can set your business apart and significantly boost the likelihood that consumers will answer your calls. Make your brand shine through every connection.
Increased Customer Trust
Branded Caller ID (BCI) allows businesses to display a customized name, logo, or other rich data elements on the caller ID of outbound calls that appear on cell phones. It’s a powerful solution that increases caller ID recognition and boosts answer rates by helping customers trust calls from your business.
Aside from the obvious benefits of improved telemarketing and customer service, branded caller ID also helps protect your business from spoofing by reducing fraud risk. As mentioned above, scammers often impersonate legitimate companies or organizations with phony names and phone numbers to steal personal information or money from consumers. Branded caller ID displays your company’s name and logo on the incoming caller ID, helping to distinguish your business from these spoofing attempts and increasing consumer trust.
Additionally, a recognizable caller ID can help your business book appointments – something landscaping and remodeling companies rely on to drive sales. Missed opportunities and lost revenue are often caused by calls going unanswered or ignored due to unrecognized caller IDs. Using BCI can increase your appointment booking rate by making calls more recognizable to your customers.
When finding a branded caller ID provider, many options exist. Look for a provider that offers BCI and advanced features, including curated numbers, local phone numbers, access to the CNAM database, and reporting capabilities.
Improved Communication
In an age of robocalls and scams, it’s challenging to trust incoming calls. Businesses can display their name, location, logo, and more on the recipient’s screen to build trust and engagement with every call using branded caller ID. The result is increased answer rates, improved communication, and brand recognition, improving the overall calling experience.
However, it’s important to remember that a business can still damage its brand by implementing bad practices in its branded caller ID strategy. For example, overcalling customers leads to irate recipients, lower answer rates, and getting flagged as spam. Also, using misleading or inconsistent branding across campaigns can confuse and deceive callers, leading to negative brand perception and potentially even being reported as a scam.
An advanced branded caller ID service can help solve these problems and provide other valuable benefits to your business. The service works on top of existing caller ID and CNAM functionality to display the calling company’s name, logo, and reason for the call. This information appears on supported handsets to increase answer rates and boost customer engagement. This solution also includes a CNAM database for enhanced accuracy and provides businesses with valuable reporting and analytics on their branded caller ID campaigns. It allows them to optimize and measure their success to improve ROI.
