The product page is a crucial part of any eCommerce website. Following SEO best practices for this page to maximize organic traffic is important.
It would help if you started by researching what terms your audience is searching for when looking for a product like yours. This can be done with the help of various keyword research tools.
Structured Data
Structured data is an important part of product page SEO because it allows Google to understand your site’s content better. This helps them serve the best search results to their users. It also makes it easier for them to categorize your content and improves the chances of you showing up in rich snippets on SERPs.
To implement structured data, you must ensure your pages have the correct tags and a clear markup of the information you want to share. This includes the product name, price, and description. You should also add the brand, model number, and other important details. You can use the Google Structured Data Testing Tool to validate your markup.
In addition to structured data, having a mobile-friendly website and optimizing your landing pages for SEO is crucial. Search engines place high importance on speed and responsiveness, so it’s important that your product pages load quickly. Laggy pages can kill user confidence and breed impatience, lowering conversion rates. Also, if a potential customer waits too long to get the desired answer, they may need more time to abandon the purchase.
Keywords
Product pages are where online shoppers decide whether to buy your product. As such, they deserve your full attention when it comes to SEO. This is because they significantly contribute to your store’s traffic and rankings, which is one of the importance of product page SEO.
In addition to describing the product in detail, include important information such as shipping options and policies, returns, sizing charts, and other key points. This can help reduce shopper anxiety and increase conversion rates.
Adding customer reviews is another great way to improve product page SEO. Genuine testimonials from real people speak volumes to in-market consumers trying to determine whether your product fits them. They also enhance user experience and boost search engine trust.
Adding keyword-rich titles to your product pages will help them rank better on Google search results pages (SERPs). This will allow you to use the SERP space and drive more organic traffic. You can use tools to check whether your title tags are optimized for the keywords that your customers are searching for.
Metadata
Creating impactful metadata for product pages can seem intimidating for ecommerce teams. Often, product merchandisers and in-house marketing specialists must create unique metadata for thousands of products in their inventory. Fortunately, the process is easier than it appears.
When preparing for this task, it is important to determine which product attributes are critical and which are merely nice to have. This will help you decide whether to include them in the title tag or migrate them to the meta description. It would help if you also established consistent rules for using keywords. Doing so will make it easy for users to identify your products in search results and increase the likelihood of attracting clicks.
It is also a good idea to keep the product description up-to-date. Although updating the description is not a ranking factor, it can boost CTR and help you rank for rich snippets. In addition, it will help customers find what they’re looking for and reduce bounce rates. Moreover, it can help you improve user experience by surfacing relevant reviews and testimonials at the top of the search results.
Schema Markup
Schema markup helps search engines understand the content of your page, which increases your chances of getting a rich snippet in Google results. These snippets provide extra information about your page and can boost visibility and increase your conversion rate. For example, ecommerce websites can use Product schema to highlight specific product features, such as price and availability. Then, searchers can easily click on the result that best matches their needs.
In addition to product pages, schema markup can be used for other types of pages on a website, such as recipes and software apps. It can even be used for local businesses to highlight important business details in a SERP, such as opening hours, reviews, and founder information.
Adding schema to a web page involves tagging the relevant content with predefined tags. These are then added to the HTML code. You can also use a schema testing tool to see what your page will look like with the schema marked up. Once you have tagged the content, you can download the automatically-generated HTML file and add it to your CMS or source code.
Images
High-quality product page images are important for both conversion rates and SEO. They should be relevant to the product and show it in context. For example, if you sell hiking gear, include images of people using the equipment in a natural environment. This type of image is more likely to boost conversion rates than a stock photo.
Including keywords in the alt text of each image is also important. This text is displayed if the image can’t be loaded, and it helps search engines understand what the image is about. However, avoid overusing keywords in the alt text. It can negatively impact your page ranking.
It’s also a good idea to reduce image file size so they don’t slow down your website. This can help improve SEO performance and enhance user experience. If you need to optimize image file sizes, consider using a compression tool.
