What is an Amazon listing?
An Amazon listing is also called a product detail page(PDP), it is nothing but a virtual storefront/landing page for your specific product on Amazon. It highlights the most important information about the product like the product’s title, key features(bullet points), detailed description, relevant images, and pricing.
The contents of the Amazon listing that you create as a brand determine how high it shows up on Amazon’s search engine results page when a customer searches for relevant keywords in that specific category.
The listing plays a pivotal role in determining how well your product will sell on Amazon, the higher it shows up on Amazon’s search results page the higher the probability of a customer purchasing the product.
Why is a good Amazon listing important?
Having a good Amazon listing is crucial for a number of reasons, particularly for companies and sellers who want to use the site to sell their goods. Here are some of the reasons that contribute to the significance of an Amazon listing:
- With millions of products accessible, Amazon is one of the biggest online retailers in the world. A well-optimized listing can make your products stand out and attract more potential buyers.
- You can increase the number of visitors who become buyers by having a well-organized listing with attractive product descriptions, excellent photos, and competitive prices. Customers are more inclined to buy a product when they can obtain the information they need and are convinced of its worth.
- Amazon’s search algorithm considers various factors when determining the ranking of product listings in search results. A well-optimized listing can improve your product’s chances of ranking higher in relevant searches, making it easier for customers to discover the product.
- Amazon is a fiercely competitive online marketplace. With an optimized listing, you can present your goods in the best possible light and effectively compete with other merchants/competitors, it also helps you stand out from the competition.
- You can highlight in your listing what makes your product unique from those of your competitors. Whether it’s due to its special qualities, value, or features, your listing can explain to buyers why they should pick your products
In short, having an Amazon listing is essential to selling goods on the platform. It may have a big effect on the sales potential, credibility, and visibility of your goods.
How to create a perfect Amazon listing?
Some of the factors that help you create the perfect Amazon listing are given below,
- Informative Product Title: The title should give the buyer enough information to decide if they want to continue. Include the most important information — the information you would want to see if you were searching for your product like product category, brand, model, size, color, quantity etc. There is a 200-character limit that Amazon recommends for the title, so make sure you make full use of it.
- High-Quality Pictures: Your product’s DP images are one of the most important components of your Amazon listing. In fact, 63% of customers think product images are more important than product descriptions. This means your photo game needs to be on point
For most products, we would recommend using a white background for the main image. For the other images, show your product from different angles, show the product in use, and include a photo of the product packaging. Amazon recommends that the product fills at least 85% of the image, don’t forget to include high-resolution images so that they don’t get pixelated when customers zoom in on them.
- Highlight Key Product Features using Bullet Points: When customers browse your products, the bullets will be among the first things they encounter because they are located directly beneath the product title. They must therefore provide a brief summary of the product’s key attributes and advantages. Be detailed so that the buyer can see themselves using the goods, try to incorporate keywords to attract the attention of the Amazon search engine, and use an active voice to keep readers interested.
Amazon gives you a 1000-character limit to describe a product’s key features, so 200 characters per bullet point is a good thumb rule to follow. This also gives you enough room to define features and incorporate keyphrases into the bullets.
- Product Description: You have the chance to highlight the features that set your product apart from competing items in the product description. Amazon gives you 2000 characters to describe your product and its features to prospective buyers. As always, make the most of this limit and expand on any of the aspects you touched in either the title or bullet points section.
To make it easier for prospective buyers to read use brief sentences and embolden to highlight any key information. Any pertinent information about the company or product can also be included in this section.
- Product Reviews & Ratings: Customer reviews are vital for the vitality of a listing. They assist hesitant customers in making their decision, so it’s essential to ensure you actively manage and monitor them. They are also factored into the Amazon search result algorithm. However, getting product reviews isn’t easy, especially for new sellers/new products and this is where the Amazon Vine program can help.
- Competitive Pricing: On Amazon, there are a lot of vendors who compete with one another on pricing. Nearly 50% of online customers visit Amazon in search of the best deals(lowest price). Therefore, it’s critical that you monitor your margins closely and maintain competitive pricing but at the same time maintain a balance and not go too low.
Selling on Amazon can be challenging and time-consuming and product listing optimization is no exception. A sale can be made or lost based on how your product is presented on Amazon, both through listing the product and in the post-purchase user experience. For a product listing to appear first in Amazon searches, the listing page must be interesting and have all the information shoppers need to feel secure about their purchases. This is why for your listing to be successful in the cutthroat world of Amazon e-commerce, optimization is absolutely critical.
A leading Amazon Agency like SalesDuo can be a one-stop solution to manage all aspects of the Amazon and eCommerce business. This makes it easy for retail brands of all sizes to focus on what matters most while we help them set up, manage and grow their business on multiple marketplaces across various markets. For more information, visit salesduo.com.
