Many patients can feel nervous or anxious about visiting a doctor. However, hospitals can help ease these anxieties by displaying information about standard medical procedures on waiting room TVs. Hospitals can also use waiting room TVs to display slides showcasing their staff. This helps build trust and can humanize the experience for the visitors.
Promote Events
Many hospitals and medical offices use TVs in waiting areas to occupy patients. However, too often, the content that’s playing is distracting at best and aggravating at worst. Many programs on waiting room TVs are designed to make money off of you, such as commercial breaks for a specific product or political campaign. In addition to reducing the perceived length of wait times, waiting room television can be used to share event information and promote hospital news. This type of content can help a clinic build a brand that carries throughout the community, and it can be much more effective than hanging posters or pinning announcements on bulletin boards. Some practices even give their patients pagers to buzz them when it’s their turn. A digital signage solution such as Loop.TV —allows you to display queue and appointment information on screens throughout your facility. In addition, you can set up your screens to show different content at different times of the day, a process known as “dayparting.” This way, your screens can be used to promote events, share patient stories, and provide valuable information to engage and delight your clients.
Great Distraction
Hospitals and doctor’s offices often use TV screens in their waiting areas to distract patients. The goal is to keep them occupied and engaged so that they can feel more relaxed while waiting for their appointment. The type of content displayed on these screens is crucial to creating a positive mood. For example, it’s important to avoid displaying political content in a hospital waiting room, as this could cause a negative mood change in your patients. In addition, choosing a digital signage solution that provides complete control over the content shown in your waiting room is essential. This ensures that your patients receive the best possible experience and that you’re not running ads for medications or procedures they might not be interested in. One of the best ways to distract patients in your hospital waiting room is by displaying educational and informational content. This will help your patients understand the implications of their diagnosis or treatment and will ease their anxieties. For example, you can display videos explaining how different treatments work. This will make patients more informed and increase their confidence in your staff’s abilities.
Additionally, you can show slides showcasing your staff members on your medical waiting room TV to humanize them for your patients. This will help your patients feel more comfortable and is a great way to promote employee recognition.
Source of Information
In addition to providing entertainment, waiting room TVs can also be an essential source of information. Patients can be made aware of cafeteria menus, visiting hours, hospital regulations, etc., through digital signage that is easily updated. This is especially useful for large hospitals where visitors need help finding their way around. Many patients feel anxious about their upcoming medical procedures. This hesitancy can be eased by providing them with clear, concise descriptions of standard medical procedures on waiting room TVs. This foresight can help calm patients and their family members’ anxiety and reduce pre-visit jitters. Another great way to use hospital waiting room TVs is to display health-related information, such as smoking and obesity prevention messages, in line with government initiatives. This can boost a clinic’s reputation, as well as raise awareness about the vital work it does in the community. Finally, hospital waiting room TVs can be used to promote community events, such as walkathons and fun runs. This is a great way to raise money for a community cause and can be done using a simple digital signage platform. These platforms allow staff to easily change the content on each screen, meaning they can quickly and easily show different advertisements depending on the audience.
Show off your Staff
A TV in a hospital waiting room is expected, but hospitals and medical clinics can do much more to make their patients feel at ease. For example, by showing educational videos on standard medical procedures patients are about to experience, they can help alleviate pre-visit anxiety and calm jitters. This information can also help patients understand the significance and purpose of their visit, thus making the wait time shorter and more worthwhile. Hospitals can also use waiting room TVs to show off their talented and dedicated staff. By displaying their bios and pictures, patients will see the faces behind the names, helping them develop trust in the staff’s abilities and knowledge.
Moreover, if a clinic is running an upcoming event or is partnering with a new community organization, they can use their waiting room TVs to advertise it. One of the best things about waiting room digital signage is that it gives healthcare facilities complete control over their content. If they have an important message that they want to broadcast, they can upload the video and schedule it for playtime on their digital signage system. Using software also makes it easy for hospitals to track the performance of their advertisements, thus ensuring that they’re reaching their intended audience.
